Be the Difference
Claire Smillie
From driving sports innovation to redefining leadership, my mission is clear: to elevate business performance, technology, and strategy in sports. Whether collaborating with global brands, mentoring the next generation, or leading transformative change, I believe in one guiding principle.
About Me
As a former professional athlete, mentor, and investor, I’ve built a career at the intersection of sports, business, and innovation. My journey began as a professional footballer, representing my national team, but evolved into a dynamic career spanning government advisory, elite sports consulting, athlete mentorship, and global brand investment.
Career Highlights
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Investor in global brands and director roles in international companies.
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Consultant for leading sports brands, including Rangers FC, Manchester City, FC Bayern Munich, Taylormade, and Adidas.
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Pioneer in personal branding strategies for elite athletes, enhancing their influence and commercial success.
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Leader in integrating technology and AI into sports for elite football clubs across Europe.
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Founded and successfully sold my first business (a swimming academy) at just 21 years old.
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Guest lecturer at prestigious universities in the UK and USA.
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Recipient of industry recognition awards for business leadership and innovation.
Career Highlights
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Investor in global brands and director roles in international companies, shaping industries and driving growth.
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Consultant for leading sports brands, including Rangers FC, Manchester City, FC Bayern Munich, Taylormade, and Adidas.
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Pioneer in personal branding strategies for elite athletes, boosting their influence, visibility, and commercial success.
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Leader in integrating technology and AI into sports for elite football clubs across Europe, improving performance.
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Founded and successfully sold my first business, a thriving swimming academy, at just 21 years old
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Guest lecturer at prestigious universities in the UK and USA, sharing expertise with aspiring professionals.
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Recipient of industry awards for business leadership, innovation & impactful contributions to the industry.
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A Special Highlight: Founding Game Plan
I created Game Plan to empower the next generation of sports entrepreneurs. This initiative equips aspiring leaders with the strategies, mentorship, and tools to transform their passion for sports into thriving, sustainable businesses.
Through a focus on innovation, leadership, and entrepreneurship, Game Plan provides the foundation for young talent to create real impact in the sports industry.
Personal Thoughts
Explore my latest insights and g6 blogs on sports innovation, personal branding, and entrepreneurship.
This time it’s personal….
I never really share personal feelings, but here goes… I was grateful...
g6 Game Plan: Empowering the Next Generation of Sports Entrepreneurs
The world of sports is evolving rapidly, and success is no longer limited...
Embracing AI in Sport
Business Blogs
Explore my latest insights on sports innovation, personal branding, and entrepreneurship
G6 Game Plan
The world of sports is evolving rapidly, and success is no longer limited ..
Embracing AI in Sport
Love it or Hate it, Artificial Intelligence (AI) is Taking Over. But instead of viewing..
Cristiano Ronaldo Has A Copy
In the Competitive World of Sports, Success Isn’t Just About Talent on the field..
Congratulations Saudi Arabia
Saudi Arabia is Hosting the 2034 FIFA World Cup. What an incredible moment..
FREE Personal Branding Playbook
Years of working with athletes, entrepreneurs, and business leaders have led me to develop the G6 Personal Branding Playbook—a step-by-step guide to mastering visibility, influence, and growth.
This Playbook equips you with proven strategies to confidently stand out, connect with your audience, and achieve success. In today’s world, your personal brand is your currency.
FREE Personal Branding Playbook
Years of working with athletes, entrepreneurs, and business leaders have led me to develop the G6 Personal Branding Playbook—a step-by-step guide to mastering visibility, influence, and growth.
This Playbook equips you with proven strategies to confidently stand out, connect with your audience, and achieve success. In today’s world, your personal brand is your currency.
What’s Inside?
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Frameworks for Success
A roadmap to building and maintaining a powerful personal brand.
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Athlete-Specific Insights
Tailored strategies for growing influence on and off the field.
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Revenue Growth Tactics
How to monetize your personal brand & increase commercial opportunities.
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Real-World Success Stories
Learn from elite athletes and industry leaders.
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Practical Tools
Templates for social media profiles, media kits, and networking outreach.
What’s Inside?
-
Frameworks for Success
A roadmap to building and maintaining a powerful personal brand.
-
Athlete-Specific Insights
Tailored strategies for growing influence on and off the field.
-
Revenue Growth Tactics
How to monetize your personal brand and increase commercial opportunities.
-
Real-World Success Stories
Learn from top athletes and leaders who reached the pinnacle of success.
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Practical Tools
Templates for social media profiles, media kits, and networking outreach.
Coming Soon
My Very First Book – You Win
A deep dive into personal branding, allowing athletes and sports industry professionals to build a personal brand that turns passion for sport into profit and opportunity.
Media & Speaking Engagements
I’ve delivered keynote speeches, sat on global panels, and hosted industry events—sharing my expertise to empower professionals to build impactful, thriving brands.
I’ve also been featured in major articles and interviews, discussing growth strategies, the integration of technology in sports, and athlete branding.
For speaking opportunities, investments, or collaborations, please contact me directly.
I LOVE TO SHARE OPINIONS ON:
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Business Growth & Innovation
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Personal Branding for Athletes & Entrepreneurs
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Leadership in the Sports Industry
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The Future of Sports, AI & Technology
Beyond Business
When I’m not consulting or mentoring globally, you’ll find me on the football field, in the gym, or on the slopes.
Football, golf, skiing, boxing, weightlifting, and traveling are my passions.
I’m inspired by business leaders and game-changers, continuously learning through podcasts, books, and thought-provoking conversations. It’s been an honor to share my insights on leading podcasts, discussing my journey and passion for growth.
